The project of The Talent Store, is a collaboration between Fidenza Village and Vogue Italy. The temporary store has the selection of talentassi young designers selected by Franca Sozzani, Vogue Talents under the project. I was responsible for designing the logo and brand identity. The logo is made with simple lettering using the font Bodoni, the choice was inspired by the lettering from the head of Vogue and by the fact that Giovanni Battista Bodoni was of Parma (Fidenza Village close to town). The Visual identity has been applied on all event merchandising materials, communication materials and the mood of the concept store.
client: Value Retail Management
Brand Identity
Store
